Auroboros, the London-based science and tech company, merges physical and digital style. While some thought NFTs and the metaverse had reached “peak hype” this summer time, Facebook, Inc., upped the ante in October when it rebranded to turn out to be metaverse firm Meta. Fashion and beauty manufacturers had already entered the house, as shoppers are desperate to spend cash to personalise how avatars look and what they put on in virtual areas. The social commerce race turned a marathon, with tech giants persevering with their onward push to encourage brands to promote, and customers to shop, through social media. …
